Challenge
Pfizer’s Internal Medicine Academy needed an agile, engaging way to reinforce critical updates and training for their pharmaceutical sales team—especially in a fast-evolving regulatory landscape. Traditional training formats weren’t well-suited for field reps who are always on the go. The goal: create bite-sized, mobile-friendly content that was both compliant and immediately actionable.

Solution
I designed a series of reinforcement microlearnings tailored for Pfizer’s field force, focused on timely topics such as regulatory updates, product positioning, and access changes. These modules were mobile- and tablet-optimized, making it easy for reps to learn and review on the road. Each asset was strategically aligned to the larger sales curriculum to support continuous learning and field readiness.

My Role & Tools

• Solution designer supporting Pfizer's Internal Medicine Academy enablement team

• Tools used: Articulate Rise, Vyond, Camtasia, Adobe Illustrator, SharePoint

• Designed for compliance and fast MLR approval

• Collaborated with SMEs and training leads to identify critical knowledge gaps and format constraints

Key Features

• Responsive microlearning design (mobile/tablet compatible)

• Digital flashcards and animated explainers for quick retention

• Topic-specific modules, including Medicare Part D 2024 updates

• Embedded knowledge checks to reinforce key takeaways

• Tone and format built for busy, field-based sales professionals

Outcome or Learnings

• Enabled field reps to stay current on major regulatory changes—like the 2024 Medicare Part D updates—before they impacted conversations with providers

• Content was praised for being “relevant, digestible, and easy to use in the field”

• Strengthened compliance alignment while supporting performance on the ground

• Reinforced the value of lightweight, mobile-first design in enterprise learning ecosystems