Solution
I designed and produced two targeted learning experiences under Meta Blueprint:

1. Blueprint How-To Video Series
   A suite of instructional videos designed to teach SMBs how to grow their business using Meta’s advertising tools. These videos simplified key actions—from setting up a Business Manager to optimizing ad performance—through motion graphics, step-by-step visuals, and voiceover guidance.

2. Solutions Page for Agencies: Business Portfolio Setup
   A content-rich web experience built to help marketing agencies onboard new clients faster. The page walks users through best practices for organizing ad accounts, managing assets, and maintaining client privacy and access across Meta’s platforms. Clear UX and task-based copy ensured agencies could act quickly with minimal confusion.

My Role & Tools

• Instructional designer and content strategist across both projects

• Tools used: Figma, Camtasia, Illustrator, Meta CMS, Frame.io

• Wrote instructional copy, created storyboards, coordinated with visual designers and product SMEs

• Ensured content aligned with Meta’s voice, accessibility standards, and localization requirements

Key Features

• Short-form video learning, optimized for mobile and global audiences

• Step-by-step guidance with animated callouts and layered narration

• Solutions page with interactive visuals and simplified pathways for complex workflows

• Designed with repeat-use in mind, allowing agencies and SMBs to revisit content as business needs evolved

Outcome or Learnings

• Supported thousands of global SMBs and agencies in adopting Meta business tools with confidence

• Helped reduce support ticket volume by proactively addressing common onboarding challenges

• Reinforced the value of task-based, just-in-time learning delivered in native formats (web, mobile, video)

• Strengthened Meta’s educational voice as helpful, empowering, and action-oriented